"In advertising, the greatest risk is not to risk" Luis Bassat
The product that everyone needs Notes on my life and workAn interview with Alberto Thirion
Interview
Upon entering Alberto Thirion's studio, he told me without further ado, "Know yourself, my spirit, the one that encourages my works, is the same one that encourages or animates my life and my body."
Then he added, as if to himself, I say this by way of discovery. And I think they are very good words to begin the interview.
JOURNALIST
Do you feel a greater responsibility regarding your work?
THIRION
I don't see it that way... I just draw, I say drawing, because drawing is the basis of all work, as the old masters used to say.
JOURNALIST
What do you think is the essence of your work?
THIRION
I am going to answer you directly, without giving it much thought; The essence of the soul of humanity, that is its essence.
JOURNALIST
Does your work scandalize?
THIRION
Definitely not, my work has gone almost unnoticed by the great majority, I am a painter of painters, those who like it the most are my fellow artists and intellectuals.
I have spent a good part of my life in those works that I consider the reason for my life, my ultimate reason for living, I think I was born to paint them! and I see no other reason, that God sent me to this world.
“Don't take yourself or your work too seriously. It's just fucking publicity." Neil French
JOURNALIST
I guess that's why you wanted to always stay true to yourself.
THIRION
You suppose well, I kept true to myself, apart from fashions created by the art market, styles, academies and other herbs. To be able to create them, to fulfill my destiny and my mission in this world.
Thirion thinks, gets up, lights a cigarette, looks out the window at the intense blue sky, suddenly turns around and tells me, staring at me, out loud, definitively!
JOURNALIST
Needless to ask you now if you consider your work important, but I have already written the interview questions.
THIRION
Let's put it another way, I think it's a necessary product, a product that everyone needs and should sell as much or more than Coca-Cola, which is a product...it's very good for your health, very good for your teeth, for obesity, it is very good for everything! as we all know.
The worst enemy of man is himself, this is easy to verify; ambition, envy, self-destruction, alienation, etc, etc, are latent in all of us.
Definitely !!! The death of the devil is the product that everyone needs, but very few have the courage to admit it, I should be very rich and famous, for creating this product, as much as the owner of Coca-Cola.
The death of the devil, is the product that everyone needs and not Coca-Cola.

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